How Google Ad Grant Management Works
What is the Google Ad Grant program?
1.) Google offers up to $10,000 worth of FREE Google Ads (averaging $1 to $2 cost per click) every month (up to $120,000 a year) to approved nonprofit organizations to help expose their cause and initiatives.
2.) This allows your nonprofit to get in front of the right audience when people are typing in keywords on Google that are relevant to the cause with free nonprofit PPC (pay-per-click).
3.) Nonprofits our team works with typically see between 1,000-10,000 new people visit their site each month because of the Google Ad Grant program.
The Google Ad Grant Opportunity
For every $1,000 in FREE ad spend leveraged, nonprofits can receive approximately 500-1,000 new website visitors.
The Issue
To leverage the full $10,000/Mo in FREE ad spend, Google tracks how successful your nonprofit is at managing campaigns, ad groups, keywords, conversions, CTR (Click-through rate), etc., which can take extensive time, training and resources to understand and effectively maximize.
As Google sees success leveraging the opportunity, they provide your nonprofit with more free charity PPC capability over weeks and months.
Without Google Certified Ad Grant management support, most nonprofits leverage less than $500 worth of ad spend each month.
The Solution
Unlimited Google Certified Ad Grant support by Give Back Nation's Ad Grant Manager team can take the management burden off your nonprofit and help fast-track your success metrics to increase and expedite your ad spend capability; helping to maximize exposure, impressions and opportunities for your nonprofit.
How Our Ad Grant Management Works
As Certified Google Partners, GBN Ad Grant Manager team members completely manage your Google Ad Grant for you to significantly and cost-effectively increase your web traffic to fuel new opportunities and expand impact.
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1. Apply
Partner with GBN Ad Grant Manager and we will help you apply for the Google Ad Grant (if already approved, skip to next step). Once approved, Google will give your nonprofit up to $10,000 worth of ads each month.
If website enhancement is needed for approval, GiveBackSMARTWebsites.com can help.
2. Access
Once approved, you will grant GBN access to your Google Ads, Google Analytics and Google Tag Manager accounts.
Once we have access, our team can start managing your account to help maximize the $10,000 worth of ads available each month.
3. Unlimited Management
The GBN Ad Grant Manager Team creates, develops and completely ads for ALL of your website pages. While the ads are running, the team continues to optimize campaigns, ad groups and keywords to maximize campaign success.
To leverage the full $10,000 per month, Google is looking for good management practices and successful clicks and conversion rates.
Unlimited Campaigns
We base all the ads on your website. There will be a campaign for every item on your navigation bar. No surprise limitations, add-ons or fees. We will make a campaign for every page.
Unlimited Ad Groups
Ad groups are made for every dropdown option in your navigation bar. Our holistic approach ensures all your website content is being used to bring traffic to your website.
Targeted Ad Copy
We use the amazing content already on your website as ad copy. This technique targets users searching for exactly what you have to offer.
Keywords That Drive Website Traffic
We will help you identify and target the right keywords to get the attention of Google users.
Real-Time Results
Check out your customized, easy to read Data Studio Report to understand the ad performance in real-time. Our ad management process is transparent and effective.
Questions? Interested In Learning More?
Schedule a complimentary brainstorming call today!
888-894-7261
grow@givebacknation.com
National HQ in Orlando, FL
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